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Tips & Best Practices
MJ
Marcus Johnson

LinkedIn Coach

190

My Weekly LinkedIn Content Workflow (went from 2K to 45K followers)

A lot of people ask me how I stay consistent on LinkedIn. Here's my exact workflow using LinkedIn Buddy:

Sunday Evening (2 hours)

1. Trending Research (20 min)

  • Check Trending Posts in the app
  • Save 3-5 topics that resonate with my niche
  • Note what hooks are working

2. Batch Generation (45 min)

  • Generate 5-7 posts using different formats
  • I alternate: 2 stories, 2 tips, 1 opinion, 1 question
  • Use the AI revise feature to polish each one

3. Schedule Everything (15 min)

  • Drag posts to the Planner
  • Tuesday, Wednesday, Thursday, Friday + 1 weekend post
  • All scheduled between 7-9am my audience's timezone

4. Carousel (40 min)

  • Create 1 educational carousel in Studio
  • This is usually my highest-performing content
  • Schedule for Wednesday (mid-week boost)

Daily (10 min)

  • Reply to comments on yesterday's post
  • Engage with 5-10 posts in my feed

Results

  • Grew from 2K to 45K in 18 months
  • Average 50K+ impressions per week
  • Generated $200K+ in coaching clients

The key is CONSISTENCY. LinkedIn Buddy handles the content creation so I can focus on engagement and actually talking to people.

What does your workflow look like?

3 months ago234212

6 Replies

SC
Sarah Chen

Tech Founder

0
3 months ago

This is gold, Marcus! ๐Ÿ™Œ The batch creation on Sunday is such a smart approach. I used to stress about what to post every morning. Batching has completely changed my LinkedIn game.

Question: How do you decide which topics from Trending Posts to use? Do you look for specific metrics?

MJ
Marcus Johnson

LinkedIn Coach

0
3 months ago

@Sarah - Great question! I look for:

  1. Topics I can add unique perspective to (not just repost)
  2. High engagement relative to follower count
  3. Formats I haven't used recently

The goal isn't to copy trending posts - it's to understand what topics and hooks are resonating, then put my own spin on them.

DK
David Kim

SaaS Entrepreneur

0
3 months ago

45K followers in 18 months is insane! I'm at 5K right now and growing slowly. The carousel tip is interesting - I've been sleeping on the Studio feature. Going to try your Wednesday carousel strategy this week.

RT
Rachel Thompson

Content Strategist

0
3 months ago

Saving this post! I love how specific you are about the time breakdown. Most "workflow" posts are vague. This is actually actionable.

One thing I'd add: I use the AI training feature heavily. After training it on my 20 best posts, the first drafts are already 80% there.

PP
Priya Patel

HR Consultant

0
3 months ago

This is exactly what I needed. I've been inconsistent because content creation felt overwhelming. Breaking it into a 2-hour Sunday session makes it so much more manageable. Thank you for sharing!

NW
Natalie Wong

Executive Coach

0
3 months ago

What I love about this workflow is the balance between efficiency and authenticity. You're using AI to handle the heavy lifting but still putting your own spin on everything. That's the right way to use these tools!

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