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Growth Hacker
Anyone else noticing LinkedIn algorithm changes recently?
Is it just me or has something shifted in the past couple of weeks?
What I'm seeing:
- Posts with images performing worse than text-only
- Much longer "shelf life" on good posts (still getting engagement 3-4 days later)
- Comments from real connections seem to matter more than reactions
- External links are getting crushed, as always
Anyone else noticing the same? Curious what's working for you right now.
6 Replies
LinkedIn Coach
Definitely noticing the same things! My text-only posts are suddenly outperforming posts with images by 2x. Wild shift from just a month ago.
The "longer shelf life" point is interesting - I had a post from last Tuesday get a bunch of engagement yesterday.
Content Strategist
The external link penalty is BRUTAL now. I shared a blog post last week and it got 1/10th of my normal reach. They really want us staying on-platform.
My workaround: Post valuable content native to LinkedIn, then mention "link in comments" or "DM me for the resource."
B2B Sales Leader
The "comments > reactions" shift makes sense. LinkedIn wants quality engagement, not just passive likes. I've started asking more questions at the end of posts to encourage comments. Working well so far.
Consultant
I read somewhere that LinkedIn is trying to compete more with Twitter/X for real-time professional conversations. That would explain favoring text posts and comments over static content.
Thought Leader
The engagement bait decline is real. Those "Agree?" or "Like if you think X" posts are getting crushed. The algorithm is getting smarter at detecting low-effort content.
Honestly, good riddance. It was making LinkedIn feel spammy.
Growth Hacker
Thanks everyone for confirming I'm not crazy 😅 Seems like the takeaway is: focus on genuine conversations, valuable text content, and building real connections.
